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Marketing and Communications Talent

August 29, 2017

Step Right Up!!


Maybe there’s a grain of truth to P.T. Barnum’s famous “There’s a sucker born every minute” line. At the risk of coming across as a critic I offer up the following somewhat facetious examples of how suckers in today’s world might be running rampant:

1)     Refurbished phones: Isn’t this a phone that was jettisoned by its previous owner for reasons other than possessing a desperate need to have a shiny new one? I’m sure a tech worth his/her salt worked laboriously on the device but at the end of the day it’s still a semi-functioning phone that was afforded a little more life before likely meeting its ultimate fate.


2)     Dealer certified vehicles: I’m pretty sure that when you call a spade a spade, the mechanics just laid on these babies a little longer and created enough dealer satisfaction to provide an extended warranty. Of course you pay more for used cars anointed with this “guaranty” but hey, everyone’s got to hedge their bets, don’t they? And last time I was in the market for a used car a salesman told me directly that dealerships are capped at how many certified vehicles they can have in inventory at a given time. Kind of diminishes the prestige – if there is any – of that certified someone-else traded-me-in vehicle.


3)     Ticket exchanges: Why would anyone ever purchase tickets from a broker who marked them up a gazillion percent when you could purchase them from a private party who will almost always be a ton more reasonable. Sure, you have to worry about the legitimacy of the seller in a private party sale but being just a decent judge of character can save you a boatload. If the guy sitting next to you at a game ever asked you what you paid for your ticket that he unloaded on the street right before game time, you know what I’m saying.


It’s time for every good person to remove that sucker label hanging over his head. This goes for the labor market as well. There are employees and there is talent. If you put yourself in the second bucket you really don’t need to deal with the nonsense that’s out there every day.

Companies that have shot themselves in the foot over time by saying all the right things and then leaving candidates hanging – indefinitely.

Talent acquisition professionals – aka in-house recruiters – who your gut tells you aren’t really in the know. And any reasonable question results in the “I’ll have to get back to you” stock answer.

Headhunters who will love you forever but at the end of the day they’re in business to make a sale, ah, placement.

I won’t even touch on bots, keywords and online applications. These has been covered extensively in past posts. Suffice it to say, it’s a stacked deck.

Take back the power. Stand up for yourself. We’re inching closer and closer to an industry talent dearth and even if we weren’t, true talent has always been able to call the shots anyway.

The Gould Group goes to great lengths to identify true talent. That’s the company we keep. But it takes more that talent. It takes an attitude that borders on a little arrogance – in a good way. It takes an attitude that says “I know I’m great and I know what I’m looking for that would convince me to leave my present company”. It goes without saying that this level of talent doesn’t suffer fools gladly – not from a recruiter, in-house talent team member or a hiring manager.

So, if this speaks to you and you wish to chat we’re happy to accommodate. We’ll give you the straight scoop and have no doubt you will too. True talent, no b.s – that’s all we seek. If you think we might fit, we’d love to hear from you.